I played a key role in every stage of video production—from concept to execution. At Leica Geosystems, I led all video content creation efforts, shaping the process and ensuring consistency across projects. I developed structured workflows for our team, creating video production planning templates in Wrike and streamlined storyboarding templates that could be easily reviewed by Product Management and Application Engineers.

For this case study, my goal was to showcase the real-world impact of the newly launched Leica Safety Awareness Solutions, a crucial addition to the Leica Machine Control portfolio. While we had developed launch content, we lacked insights into customer experience and satisfaction. To bridge this gap, we visited Mercantect, a leading machine control training school, to capture how they use Leica Safety Awareness Solutions to enhance safety for future construction workers.